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Think underwear couldn't get much gayer? Think again. Andrew Christian, has been designing and producing contemporary collections of urban
inspired menswear featuring underwear, swimwear, edgy tees, woven bottoms and accessories since 1997. This year, Andrew Christian has added their new "Show-It" technology to a new undies collection. This
innovation will also be incorporated into their swimsuit collection this summer which should be available in major fashion stores this year.
The Show-It Technology assists guys in showing off what they
already have. Essentially, it is a strap in the underwear that the user can place under and around his 'package' so that it lifts and defines the 'goods' for a larger visual presentation. The strap is discreet so no
one would even know that you are using it. The low rise briefs from Andrew Christian also feature the Show-It technology. Their low rise briefs are designed like typical briefs, but have a non-functional fly. The
design of the underwear both lifts and supports you. You can choose from the skull and wings Hustle motif, contrasting solid colors, and soccer themed underwear.
Swimwear has become more European and it is
much lower-cut. The "Super Low-Cut" swimsuit, which is one of their best sellers, was designed to address this "lower is better" trend.
Some guys believe if they put on A&F, Calvin Klein, or some other
big-name brand, they have achieved some level of style. If you love something and it has a corporate logo, then buy it, but identifying your style only by a corporate logo is a fashion mistake.
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