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Most sports and physical activities are practiced wearing special clothing, for practical, comfort or safety reasons. Common sportswear garments include short pants, T-shirts, tennis shirts, tracksuits, and trainers.
Specialized garments include wet suits (for swimming, diving or surfing), salopettes (for skiing) and leotards (for gymnastics). Also, spandex materials are often used as base layers to soak up sweat. Spandex is
also preferable for active sports that require form fitting garments, such as wrestling, track & field, dance, gymnastics and swimming.
Sportswear in Daily Fashion
The widespread adoption of sportswear in modern fashion is due in large part by expensive, branded goods and the aggressive marketing of sportswear by firms like Nike, Adidas and Tommy Hilfiger. Black, urban
streetstyle, which has remained largely sportswear led since the early 1980s, has also been influential on the menswear market as a whole.
Contemporary sportswear is an important area in which male fashionable display and experimentation takes place. This translates literally into the fact that the market for men's sportswear is an important mass
market which is very receptive to new textile products. The pure fashion aspects of these fabrics are masked behind sales rhetoric, whereby they are known in the industry as 'High Performance' fabrics. In
spite of the substantial male consumer interest in a profusion of colourful and sometimes flamboyant sporting attire, successful marketing strategies are still based around selling these textiles, as if they
were a sports car.
While the 2010 Australian Open fashion probably isn't on the radars of most fashionistas, it's a tennis event worth noting if you're into sportswear. The vibrant outfits worn by both male and female tennis players
could (hopefully) influence upcoming sportswear trends; bold colors, especially neon shades, are a welcome addition to an industry where blacks and greys have reigned for too long
The younger generation is increasingly incorporating sporty elements like parkas, sneakers, trekking shoes, and backpacks in everyday clothing. New designs and colours, multi-purpose uses, and recent offerings
tailored to the needs and preferences of people have lent both a functional and fashionable appeal hard to resist. Being practical, they are likely to equip most wardrobes too. Links to men's sportswear styles.
BUZZfashionWEAR PHOTO GALLERIES: SPORTS
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