Workwear

- for that timeless macho look

 Workwear is the clothing worn by those mythical macho figures - cowboys, miners, farmers, auto-repair and railroad engineers.

These days it's trending chic. Big-name international designers are collaborating with old time heritage brands coaxed back to life by fashion's bright lights. This matters not at all to many men, from high school students to seniors, who've always worn this stuff because it keeps them warm, it keeps them dry and it lasts close to forever.

If it seems a bit strange that workwear is enjoying a place in the limelight when unemployment is high, job creation low and the median household income falling nationwide, remember that since when has fashion been about reality? It's really a response to the situation.

When the economy is bad, you want a look that's associated with employment, no matter what the employment is. Workwear is coming at a time when the country is saying, 'Let's get back to work'. Just look at the current Levi's ad campaign for its iconic 501 jeans, first manufactured in 1873 and embraced first by miners and cowboys, and now worn by everyone: "501. When there is work to be done."

The implication is that after a decade of forthrightness about male back waxing, it's fine to sweat and stink as you muscle through the workweek, even if it's in a cubicle. Guys are feeling all right about being a guy. Now it's OK to be masculine once more.

Today many young men sport workwear because they like the look of it. It is this look that resonates with young men who see it as clothing that has integrity, that is outside the regular cyclical changes in the fashion industry and is a look that will last and not go out of style. Links to men's workwear clothing.

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